Aug 29, 2015
How do you build your authority?
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- Build authority with a system and platform
You need an authority platform and a system.
Your Platform
An authority platform can be:
- Book
- Podcast
- Speeches
- Webinars
There are other platforms, but these are the major ones.
Building a book is a great way to create authority,...
Aug 26, 2015
In
this episode, we talk with Maggie Benson who helps female
entrepreneurs (especially moms) get their businesses up and running
with WordPress. We talk about how to drive traffic to her website
and build a solid...
Aug 24, 2015
There are 4 particular ways to drive traffic to your lead magnet:
-
- There are 4 major ways to drive traffic to your lead magnet.
- SEO
- Social or Viral Marketing
- Paid
- "Hustle"
SEO is slow but free. It's not a great way to drive traffic to a lead magnet anymore. If you have blog posts or other content, then SEO...
Aug 17, 2015
Steven Crutchfield is with the Villa Capelli in Italy. It's a resort with its own food products for sale in the United States. Steven is trying to come up with a great email sequence to encourage their new subscribers to buy a "first product."
In my hot seat conversation with Steven, we work through what...
Aug 17, 2015
Email Campaigns
Email campaigns drive short- and long-term action from your list.
The email campaigns we’re talking about today are those that encourage your audience to take action. The old style “newsletters” just aren’t effective anymore. It’s time to move to an action-based campaign.
And we’ve...