Aug 29, 2015
How do you build your authority?
You need an authority platform and a system.
An authority platform can be:
There are other platforms, but these are the major ones.
Building a book is a great way to create authority,...
Aug 24, 2015
There are 4 particular ways to drive traffic to your lead magnet:
SEO is slow but free. It's not a great way to drive traffic to a lead magnet anymore. If you have blog posts or other content, then SEO...
Aug 17, 2015
Steven Crutchfield is with the Villa Capelli in Italy. It's a resort with its own food products for sale in the United States. Steven is trying to come up with a great email sequence to encourage their new subscribers to buy a "first product."
In my hot seat conversation with Steven, we work through what...
Aug 17, 2015
The email campaigns we’re talking about today are those that encourage your audience to take action. The old style “newsletters” just aren’t effective anymore. It’s time to move to an action-based campaign.
And we’ve...